Last Updated: September 28, 2026

Silver River Counseling (“Silver River Counseling,” “Silver River,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you choose to share with us.

This Privacy Policy describes how we may collect, use, disclose, retain, and protect information when you visit www.silverrivercounseling.com (the “Website”), interact with Website features, submit information through the Website, or otherwise communicate with us through the Website.

This Privacy Policy applies primarily to information collected through the Website.

Certain information maintained by Silver River Counseling in connection with providing healthcare services may be subject to additional privacy protections, including the Health Insurance Portability and Accountability Act (“HIPAA”) and other applicable federal and state laws.

Website Use and Counseling Services

The Website provides general information about Silver River Counseling, our clinicians, counseling services, resources, and ways to contact our practice.

Visiting the Website, completing a contact form, or requesting information does not, by itself, establish a therapist-client relationship.

Please do not use general Website forms to communicate emergency or urgent medical or mental health information.

If you are experiencing a medical or mental health emergency, call 911 or go to the nearest emergency department.

Information We May Collect

We may collect information that you voluntarily provide to us as well as limited technical information generated through your use of the Website.

The specific information collected depends on how you interact with the Website and the choices you make regarding cookies and similar technologies.

Information You Voluntarily Provide

When you contact Silver River Counseling, request information, submit an inquiry, request an appointment, or complete another Website form, you may choose to provide information such as:

• First and last name
• Email address
• Telephone number
• Address or general location information
• Appointment preferences
• Preferred therapist or counseling service
• Insurance or payment-related information, when applicable
• Information regarding the person for whom you are seeking services
• Information concerning the reason you are seeking counseling
• Information you choose to include in a message or form
• Other information reasonably necessary for us to respond to your request

Because Silver River Counseling provides mental health services, information you voluntarily submit may reveal sensitive information about you or another person, including the fact that someone may be seeking counseling or mental health services.

Please provide only the information reasonably necessary for us to respond to your inquiry.

Information About Children

Silver River Counseling provides counseling services to children, adolescents, adults, and families.

A parent, guardian, or other authorized adult may submit information through the Website regarding a child for whom counseling services are being sought.

The general public portions of our Website are intended primarily for parents, guardians, prospective adult clients, and other adults seeking information about our services.

We do not knowingly solicit personal information directly from children under the age of 13 through the general public portions of our Website without appropriate parental or guardian involvement or authorization.

If you believe a child has submitted personal information to us inappropriately, please contact us using the information at the bottom of this Privacy Policy.

Usage and Technical Data

Our Website and the service providers necessary to operate it may process certain technical information when you access the Website.

Depending on your device, browser, consent preferences, and the technologies being used, this information may include:

• Internet Protocol (“IP”) address
• Browser type and version
• Device type
• Operating system
• General geographic information derived from an IP address
• Pages requested or visited
• Date and time of Website requests
• Referring website or source
• Time spent on certain pages
• General Website interaction information
• Unique or pseudonymous device identifiers
• Cookie identifiers
• Consent preferences
• Technical, security, and diagnostic information

Some technical information may be necessary for the Website to function, maintain security, prevent fraud or abuse, remember privacy preferences, or deliver content requested by your browser.

Other information, including certain analytics information, may be collected only when you provide the appropriate consent through our Website’s consent-management system.

Cookies and Similar Technologies

We use and may use cookies and similar technologies to operate the Website, maintain security, remember visitor preferences, provide Website functionality, understand Website performance, and provide other Website features.

Cookies are small data files that may be stored on your computer, mobile device, tablet, or other device when you visit a website.

We may also use technologies such as tags, scripts, pixels, web beacons, local storage, and similar technologies where appropriate.

The use of these technologies may change as we update or improve our Website.

Session and Persistent Cookies

Cookies may be either “Session” Cookies or “Persistent” Cookies.

Session Cookies generally expire when you close your web browser.

Persistent Cookies may remain on your device for a specified period or until they are deleted.

Necessary or Essential Cookies

Certain cookies and technologies are necessary for the Website to function properly.

These technologies may be used for purposes such as:

• Website security
• Network management
• Fraud or abuse prevention
• Remembering privacy and consent preferences
• Maintaining Website availability
• Providing forms or functionality requested by a visitor
• Delivering content requested by your browser
• Maintaining essential Website functionality

Because these technologies are necessary for the Website to operate or provide functionality you request, they may not always be subject to optional cookie consent.

Cookie Preference and Consent Cookies

We may use persistent cookies or similar technologies to remember whether you have accepted, denied, or customized your cookie preferences.

These technologies allow us to remember your privacy choices and avoid asking you to make the same selections every time you visit the Website.

Functionality and Preference Cookies

We may use cookies or similar technologies to remember choices you make when using the Website and to provide enhanced functionality.

Declining certain optional technologies may affect the availability or operation of some Website features.

Your Cookie and Tracking Choices

Silver River Counseling uses a consent-management system that allows visitors to manage non-essential cookies and similar technologies.

When you visit our Website, you may be given the opportunity to:

• Accept non-essential cookies or similar technologies
• Deny non-essential technologies
• Select or customize particular categories of technologies
• Save your preferences
• Change your preferences later

Where visitor consent is required, non-essential analytics and tracking technologies are intended to remain disabled unless and until you provide the appropriate consent.

You may review or change your preferences through the consent-management controls available on our Website.

Google Analytics

Silver River Counseling currently uses Google Analytics to help us understand general Website usage and performance.

Google Analytics may provide information about matters such as Website traffic, pages visited, general interaction patterns, device and browser information, referral sources, and Website performance.

We use this information to better understand how our Website is being used and to identify opportunities to improve the Website and the information we provide.

Silver River Counseling’s Website is configured so that non-essential Google Analytics collection is subject to our Website’s consent-management system.

Where consent is required, Google Analytics collection is intended to remain disabled unless and until you provide the appropriate consent.

If you deny the applicable analytics cookies or technologies through our consent-management system, those non-essential analytics technologies are intended to remain disabled.

Google’s handling of information collected through its services is also subject to Google’s own privacy practices and terms.

Google Tag Manager

Silver River Counseling uses Google Tag Manager to help manage and deploy certain Website technologies, including Google Analytics.

Google Tag Manager is a tag-management system that allows Website technologies and configurations to be managed through a centralized container.

The presence of Google Tag Manager does not necessarily mean that every technology capable of being deployed through it is active on the Website.

Technologies deployed through Google Tag Manager remain subject to our Website configuration and, where applicable, our consent-management controls.

Advertising, Pixels, and Future Website Technologies

Silver River Counseling does not currently intend to use sensitive information submitted through counseling inquiry or appointment-request forms for behavioral advertising.

We may, however, add, remove, or modify Website technologies over time as our Website and marketing practices evolve.

These technologies may include analytics tools, conversion measurement technologies, advertising technologies, pixels, tags, scripts, call-tracking technologies, or similar tools.

Where such technologies are considered non-essential or require consent under applicable law, we intend to make their use subject to appropriate consent controls.

We do not authorize advertising providers to use sensitive information intentionally submitted through counseling inquiry or appointment-request forms for their own unrelated behavioral advertising purposes.

Website Forms and TheraSaaS

Silver River Counseling uses TheraSaaS to help manage prospective-client inquiries, communications, and intake-related information submitted through certain Website forms.

When you intentionally submit a Website form, the information you provide may be transmitted directly to Silver River Counseling’s TheraSaaS account for processing and follow-up.

Information submitted through these forms is not intended to be retained as form-submission data on Silver River Counseling’s public Website server.

Silver River Counseling may use information submitted through these forms to:

• Respond to your inquiry
• Determine how we may assist you
• Coordinate or schedule services
• Communicate with you about your request
• Identify an appropriate clinician or service
• Manage prospective-client intake
• Maintain records reasonably necessary to manage your request

Silver River Counseling seeks to use appropriate contractual and technical safeguards with service providers that handle sensitive information, including Business Associate Agreements when applicable.

Email and Text Message Communications

If you voluntarily provide an email address or telephone number and consent to being contacted, Silver River Counseling therapists or office staff may communicate with you regarding your inquiry, appointments, scheduling, services, or other communications related to your care or the care of the person for whom you are seeking services.

Standard email and SMS text messaging may not always be encrypted and may present privacy or security risks.

Where appropriate, we provide disclosures regarding these risks and obtain consent before communicating through these methods.

You may ask Silver River Counseling to stop communicating with you through a particular electronic method or request another reasonable method of communication.

Silver River Counseling does not currently use SMS text messaging for unrelated promotional or marketing text campaigns.

Email Newsletters and Practice Updates

Silver River Counseling may send occasional emails containing practice updates, mental health resources, educational information, news, or information about our services to individuals who have requested or consented to receive those communications.

Marketing or newsletter communications are separate from communications necessary to respond to a counseling inquiry or service request.

Recipients may unsubscribe from optional email newsletters or marketing communications using the unsubscribe mechanism provided in those communications or by contacting Silver River Counseling.

Embedded Videos and Vimeo

Our Website may contain videos or other content embedded through Vimeo.

When embedded content is displayed or accessed, Vimeo may receive technical information necessary to provide that content, such as an IP address, browser information, device information, or information related to the delivery of the video.

Silver River Counseling does not intentionally use Vimeo embeds to identify individual Website visitors or track individual visitors for behavioral advertising purposes.

Vimeo’s processing of information through its services may also be governed by Vimeo’s own privacy policies and terms.

Electronic Health Record and Client Portal

Our Website may contain a link to an external electronic health record (“EHR”), client portal, or other healthcare-related system.

When you follow a link to an external client portal or EHR, you leave the Silver River Counseling Website and access a separate service.

Information submitted directly through that service is governed by the applicable service provider’s privacy and security practices as well as any additional privacy protections that apply to Silver River Counseling’s healthcare records.

Third-Party Service Providers

Silver River Counseling uses and may use third-party service providers to help operate our Website and business.

These providers may assist with functions such as:

• Website hosting
• Website security
• Consent management
• Analytics
• Forms
• Customer relationship management
• Prospective-client intake
• Email communications
• Text communications
• Embedded video and media
• Electronic health records
• Client portals
• Technical support
• Website performance
• Other operational services

Service providers may receive or process information reasonably necessary to perform the services they provide.

When required or appropriate, Silver River Counseling seeks to use contractual, administrative, and technical safeguards appropriate to the nature of the information being processed, including Business Associate Agreements when applicable.

How We Use Personal Information

Silver River Counseling may use personal information for purposes including:

• Providing and maintaining our Website
• Responding to inquiries
• Processing counseling-service or appointment requests
• Communicating with prospective or current clients
• Coordinating services
• Providing requested information
• Managing prospective-client intake
• Sending newsletters or practice updates when appropriate
• Maintaining Website security
• Detecting or preventing fraudulent, abusive, or unauthorized activity
• Troubleshooting technical problems
• Measuring Website performance where appropriate consent has been provided
• Improving Website functionality and user experience
• Maintaining appropriate business records
• Complying with applicable legal requirements
• Resolving disputes
• Enforcing applicable agreements and policies
• Protecting the rights, safety, and property of Silver River Counseling, our clients, Website visitors, or others

We may use information for another purpose when you specifically authorize us to do so or when otherwise permitted or required by law.

How We May Share Personal Information

Silver River Counseling does not sell personal information submitted through our Website.

We may disclose or provide access to information in limited circumstances, including the following.

With Service Providers

We may provide information to service providers that perform services on our behalf, including providers of Website hosting, security, forms, customer relationship management, communications, analytics, embedded content, client portals, EHR services, and other technical or operational services.

With Your Authorization or Consent

We may disclose information when you direct us, authorize us, or consent to the disclosure.

Legal Requirements

We may disclose information when we reasonably believe disclosure is necessary or required to comply with applicable law, regulation, subpoena, court order, government request, or other valid legal process.

Protection of Rights and Safety

We may disclose information when reasonably necessary to protect the rights, property, security, or safety of Silver River Counseling, our clients, Website visitors, service providers, or others, or to investigate suspected fraud, abuse, or wrongdoing.

Business Transactions

If Silver River Counseling is involved in a merger, acquisition, financing, restructuring, sale of assets, dissolution, or similar business transaction, information may be transferred as part of that transaction, subject to applicable legal and privacy requirements.

Sale of Personal Information

Silver River Counseling does not sell personal information submitted through our Website.

We also do not authorize service providers to sell sensitive information submitted through counseling inquiry or appointment-request forms on our behalf.

If our practices materially change in the future, we will update this Privacy Policy and provide any notices or choices required by applicable law.

Sensitive and Health-Related Information

Silver River Counseling recognizes that information associated with seeking mental health services can be particularly sensitive.

Information voluntarily submitted through the Website may reveal that you or another person is seeking counseling or may include other health-related information that you choose to provide.

Silver River Counseling does not intend to sell sensitive or health-related information submitted through our Website or authorize third parties to use the contents of counseling inquiries for their own unrelated behavioral advertising purposes.

We encourage Website visitors to avoid submitting unnecessary clinical details, highly sensitive medical information, or emergency information through general Website forms.

HIPAA and Protected Health Information

Silver River Counseling is committed to protecting health information in accordance with applicable privacy and healthcare requirements.

Certain information created, received, maintained, or transmitted by Silver River Counseling in connection with providing healthcare services may constitute Protected Health Information (“PHI”) under HIPAA.

Not every piece of information collected through a public-facing Website is necessarily PHI under HIPAA.

Whether particular information constitutes PHI depends on the circumstances in which the information is created, received, maintained, or transmitted and the applicable legal requirements.

When HIPAA applies to information maintained by Silver River Counseling, Silver River Counseling intends to handle that information in accordance with applicable HIPAA requirements.

Silver River Counseling also seeks to maintain appropriate Business Associate Agreements with service providers when required by HIPAA.

Retention of Personal Information

Silver River Counseling may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

Retention periods may vary depending on the nature of the information, why it was collected, applicable healthcare requirements, business requirements, legal obligations, dispute-resolution needs, and other legitimate purposes.

Information submitted through Website intake or inquiry forms may be retained within Silver River Counseling’s applicable service platforms rather than on the public Website server.

We may retain information when reasonably necessary to:

• Respond to or manage inquiries
• Provide requested services
• Maintain appropriate healthcare or business records
• Comply with legal or regulatory obligations
• Resolve disputes
• Prevent fraud or abuse
• Protect our legal rights
• Enforce agreements or policies

We may retain limited technical or consent information for different periods depending on the technology involved and its purpose.

Transfer and Processing of Information

Silver River Counseling and its service providers may process information using systems or infrastructure located in different states or jurisdictions.

As a result, information may be processed or maintained in locations outside the state in which a Website visitor resides.

When required, we seek to use reasonable contractual, administrative, and technical safeguards appropriate to the information being processed.

Security of Personal Information

The security and confidentiality of personal information are important to Silver River Counseling.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information under our control against unauthorized access, use, disclosure, alteration, or destruction.

We also seek to use service providers and contractual protections appropriate to the sensitivity of information being processed.

However, no website, internet transmission, email system, SMS system, electronic communication, or electronic storage system can be guaranteed to be completely secure.

For this reason, Website visitors should avoid submitting unnecessary sensitive information through general Website forms or ordinary electronic communications.

Your Privacy Choices

Depending on how you interact with our Website and the laws applicable to you, you may have choices regarding the collection and use of your information.

These choices may include:

• Accepting or denying non-essential cookies
• Selecting particular cookie or technology preferences
• Changing previously selected consent preferences
• Declining optional marketing communications
• Unsubscribing from email newsletters
• Requesting a different reasonable communication method
• Contacting us with questions about information you voluntarily submitted

Additional privacy rights may apply depending on your location and applicable law.

Do Not Track and Browser Privacy Signals

Some browsers and devices provide privacy controls or signals intended to communicate a visitor’s tracking preferences.

Because standards and legal requirements concerning these signals continue to evolve, our response to particular browser signals may depend on the technology involved and applicable legal requirements.

Regardless of browser settings, you may use the consent-management controls provided on our Website to manage non-essential cookies and similar technologies.

Third-Party Websites

Our Website may contain links to websites or services operated by organizations other than Silver River Counseling.

When you follow a third-party link, you may leave our Website and become subject to the privacy practices and terms of the third-party website or service.

Silver River Counseling does not control and is not responsible for the privacy practices, security, or content of websites and services we do not operate.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

Changes to This Privacy Policy

Silver River Counseling may update this Privacy Policy periodically to reflect changes in our Website, technologies, service providers, business practices, legal requirements, or privacy practices.

When we update this Privacy Policy, we will revise the “Last